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" Claire's focus on delivering first class training sessions is one of her strongest attributes. She ensures that any training is specifically geared to the needs of the delegates. She cares passionately about delivering excellent services. "

Bill Fullen,
CEX, The Gateshead Housing Company

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Tenant Profiling for welfare reform

The changes to welfare benefits will have a significant impact on tenants but the reforms will also challenge landlords' business plans.  The changes including; the "bedroom tax" and payments direct to tenants will mean that more than ever before landlords need to have as much information as possible about their tenants and who lives with them. 

The DWP Direct Payment Demonstration Projects first report states:-

'Social landlords neither hold, nor have ready access to the information necessary to assess tenants' readiness for direct payment and support needs. Landlords themselves reported having been surprised at how little they know about their tenants.'

Until now most tenant profile questionnaires have focussed on collecting diversity information to enable organisations to develop sensitive services for tenants. We also now need to think about what other information do landlords need in order to help them plan now for the introduction of the far reaching welfare reforms. 

Are your current tenant profile questionnaires fit for purpose, do they collect the right information to enable you to target your scarce resources to where they will have most impact?     

What are the implications for your business plan and services to tenants if your rent arrears increase significantly?      

This half day open practical workshop will develop your understanding of the type of information you will need about your tenants in order for you to plan how you will address the impact of the Welfare Reforms and the introduction of Universal Credit. 

It will look at good examples of clear and concise tenant profiling questionnaires focusing on what information you will need and how this information can assist you in effective resource deployment.


This workshop, is constantly updated to take account of the Welfare Reforms as they take effect and is endorsed by: 

Suzanne Williamson, Finance Manager, Newark and Sherwood Homes  who says:-

“LIN worked with us and supported us to focus and develop our thoughts and ideas to establish a user friendly, customer profiling questionnaire, which is integral to our approach in preparing for Welfare Reforms”  



  • Directors and Chief Officers
  • Managers
  • Service improvement staff
  • Staff working in rent and income teams
  • Staff working in strategy and policy teams
  • Customer service staff



  • Why is it important to collect information about tenants and members of their household
  • What information will you need
  • What will you do with the information
  • An effective communications strategy
  • Good and not so good examples of tenant profile questionnaires
  • Data storage and data protection
  • How can tenant profile information link to asset management
  • Welfare Reform – how profiling can help to target resources                         
  • Data Sharing between The DWP and HB Sections

Price including lunch (Open workshops run from 11am - 3pm)

1 delegate £85 + VAT

2 delegates, booked at the same time, from the same organisation £75 + VAT

3 or more delegates, booked at the same time, from the same organisation £65 + VAT



Event Dates




Cancellations and substitutions
Bookings: Bookings are subject to LIN Limitedís terms and condition.
Cancellations and substitutions: Please note once a booking is made a legally binding contract has been entered into. A full refund will be given if a cancellation is made 28 calendar days or more prior to the event, and a 50% refund if a cancellation is made 15-27 calendar days prior to the event. We regret that no refund can be given if a cancellation is made 14 calendar days or less before the event. Cancellations must be made in writing or by e mail to , and will be acknowledged by LIN Limited. There is no refund for non-attendance, but delegates may be substituted at any time. Once a booking has been made delegates wishing to transfer to another event, do so at our discretion and any transfers that are agreed will be charged at £25 + VAT per person.
Guarantee: As with all our events, our guarantee is that if a delegate attends this event and for any reason does not find it worthwhile, we will refund their delegate fee in full. To take advantage of this guarantee, the delegate fee must be paid in full prior to the date of the event.
Company Address: Landlord Information Network, The Sir Reresby Rooms, Stable Block. Renishaw Hall, Sheffield. S21 3WB

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